What is jai

JAI is the most positive word from Hindi vocabulary. Meaning VICTORY, it also stands for everything that is good and extatic. To us, being jai is being socially responsible. We take good care of our crafting team in India, like we should, and like everybody else should who is working with people around the globe. Or with people next to you. You just take care of your people. We love our colleagues who feel the same way. For us, the blog is a chance to show you our perspective on social responsibility. To us, they take care. To us, they are JAI.

We work with a team of freelancers all with their own specialty. They’re the best craftsmen, real artisans. And yes, surely we take good care of our people there. We make sure they work under good conditions, we pay them a good salary so that they can send their kids to school, but that’s all perfectly normal to us. TO BE JAI is to take social responsibility. This is what we try to do, one step at a time, and day by day.

Wat is jai

…a small & intimate moment…
…feeling victorious…
…being truly happy…
……enjoying life…
…vulnerability…
…being social…
…doing good for people & the environment.


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